You can hardly find a successful company these days that do not have a website to promote its services/products online. Some may just provide information and add links to other sites for purchases and location of branches. In order to stay competitive, they have to communicate with today’s audience whose businesses are primarily onlineHaving an online business means a global opportunity. A global opportunity means twenty four hours, seven days a week and all year round. Think about it, your customers from Colorado might be sleeping, those from Asia would be awake. You have an online business that never sleeps. Imagine that as soon as you wake up, you’ve already made a sale. This is what making money online is all about! However, an online business doesn’t automatically run on its own as many claims that you may have heard. First time customers trust you enough to hand money to you for a product they may have not had a chance to review, smell or touch. These customers have the potential to buy from you again if the first product meets their needs. Any enquiries or requests must be responded to efficiently and professionally.From time to time, you may want to give them free gifts and send them to a blog that you have personally written. Don’t sell them something every time or they will feel harassed and unsubscribe immediately. They started out as strangers. Treat them as friends. Address them by their first name in all emails and be informal. They want to feel that you are talking to them personally. You need to build a relationship.An online business must be manned by reliable staff at all times, to maintain existing customers and to keep a close watch on potential business.Communication is the key managing an online business. Using email and instant messaging as a form of communication between you and your staff will surely be beneficial. There are also different technologies such as the VoIP that enables you to talk with your business partners and your staff from all over the world quite easily.If you are running the business alone, you won’t need to have to go through the trouble of organizing meetings with your business partners regularly. If you do have partners and they are based on the other side of the world, you can save time and effort by having an an online conference. This will eradicate the need for physical space and manual preparations.How do you market your online products? How do customers from another country find you? There are countless ways to promote your site. Some are free and some are not. In a good business, marketing budget should be allocated to allow you to maximize your exposure. One of the best pay per click (PPC) sites is Google Adwords. You do need to monitor it closely to see how it performs and tweak the ads or keywords to improve it if it is not performing.It is also a good idea to write blogs in popular blog sites such as Blogger, WordPress or Hubpages. These sites get indexed by many SEOs and once they pick up your articles and backlinks linking back to your site, this can help increase your ranking on the search engines. Once you have established yourself on blogs, you would want to start writing press releases and articles and submit them to thousands of online articles publishers. One of the most effective article submitter is ArticleMarketer.How do your customers perceive your brand? Another way to survive online is to build up your brand! People who visit your site always want to know how your products have helps hundreds of others like them. Testimonials are important as a positive product review, especially if the review comes with a face, name and location. Yes, brand is important even though you’re on the Internet. Building your brand means providing good products, fast services, and pleasant experiences to your customers. Remember, words spread like forest fire on the Internet. If you have one customer who had a not-so-good time in dealing with your online business and spreads the rumor, then chances are your name AND business will be ruined.Your website is the face of your online business. There is no salesman to explain to you about the products you offer. No human interaction exists on the internet. Prospects are faced with just words and graphics to hold their attention. It is important to keep your website easy to navigate, attractive to look and fast to download. People don’t like to wait for pictures to appear. If they get impatient, it is only too easy for them to click the close button and forget about you! Making money online is not for everyone. It does take a lot of commitment and patience to learn all the tricks that bring in the sales but for those who do take the time and put in the effort required, this may well be the best decision they even made in their lives.